March 30, 2011

R U FED UP WITH TAK ORI PUNYA DESIGN?

 

FedEx (US) — Logo designed by Lindon Leader, 1994
(look closely for the hidden arrow pointing to the right)


GDEX (GD Express Carrier Bhd), a Malaysian express delivery company, formed in 1997.

QUESTION: What does GD stand for? (UGLY MALAYSIANA cannot find the concept or reasoning behind the name GDEX under the history section of their official website...)

Why is the logo looking dubiously like the FedEx one in terms of the abbreviated logotype, the duo-colour scheme, and (sort of) how the letters are closely joined together?

The kerning for the GDEX logo, especially between the 'G' and 'D' is quite miscalculated lor.... looks like they just assembled some generic font, and mashed it together, superscripted the "EX" and chose a FedEx-ish colour scheme to boot...



****MORE COMPARISONS****

 
FedEx freight vehicles... expensive looking corporate identity...




The Malaysian GDEX team... 
 (which is of course very endearing)
But that little symbol on their bikes... look like tribal tattoo instead of the GDEX logo wor.....
Well they have the logo on their teal polo necks I'm sure...

****BONUS****


 FedEx advertisement — again minimal, focused, quite posh.
Even that toy they chose looks nice ah... No complicated Photoshop effects, lots of white space...



The Malaysianised GDEX advertisement. Design aesthetic looks familiar tak? 
"PUT EVERYTHING INSIDE FILL UP EVERY WHITE SPACE BECAUSE EVERY INCH IS PRECIOUS, WE R KIASU ASIANS, AND THROW A 15% TRANSPARENCY IMAGE BEHIND BECAUSE IT WILL LOOK UNFINISHED IF NOT... WHITE SPACE MEANS LAZY DESIGN, USE SOME TIMES NEW ROMAN AND HAVE LOTS OF ROUNDED CORNERS FOR MODERN LOOK, AND UNALIGNED TEXT, SOME UPPER CASE SOME LOWER CASE OSO CAN, JUST MAKE THE VISUAL VERY AUSPICIOUS AND PRETTY FOR OUR DEAR MALAYSIAN CUSTOMERS WHO APPRECIATE THIS SORT OF ROJAK THING...

1 comment:

  1. Mike Miera touches is everywhere..hail the new Ugly

    ReplyDelete